Introduction
In this essay I will
discuss how traditional TV stations in Indonesia have
been mediated and disrupted by developments in network media brought about by
the internet. In this regard, I will also investigate how other players inthe
internet industry have adopted and adapted the material produced by traditional
TV stations for their own benefit. This study aims to understand how
traditional TV stations in Indonesia grapple with the new players on the
internet who re-broadcast the TV stations’ programs through online live
streaming.
Indonesia’s
major TV stations are still using radio frequency (UHF/VHF), TV cable subscription,
and online live-streaming from their websites as their main broadcast mediums.
These ‘traditional’ TV stations are RCTI, SCTV, Indosiar, TransTV, Trans7,
GlobalTV, MNCTV, ANTV, TVOne, MetroTV, TVRI, Net, Kompas TV, and RTV. Using the
broadcast medium, viewers are able to watch TV programs from these TV stations
for free. As a result, advertising has become the main source of the TV
stations’ revenues. Although, the TV stations have also provided free online
streaming, the online platform does not generate revenues.