INTRODUCTION
Television has
been argued as an effective medium to form and cultivate particular identity of
its viewers (Halim and Rosidi, 2012, Larrea, 2013, Chan, 2011). Therefore,
it suggests that television can also be used as a mean to project, shape, and
cultivate particular identity of its viewers. Under this notion, this proposal
is written to recommend for the establishment of ASEAN TV in the Association of
Southeast Asian Nations (ASEAN) region as a mean to promote and cultivate a
sense of ASEAN identity within the people of ASEAN. This recommendation is proposed
as ASEAN member countries will start to become a community in 2015 under a new
identity as an “ASEAN Community”.