12.26.2014

ASEAN TV for ASEAN Community


INTRODUCTION

Television has been argued as an effective medium to form and cultivate particular identity of its viewers (Halim and Rosidi, 2012, Larrea, 2013, Chan, 2011). Therefore, it suggests that television can also be used as a mean to project, shape, and cultivate particular identity of its viewers. Under this notion, this proposal is written to recommend for the establishment of ASEAN TV in the Association of Southeast Asian Nations (ASEAN) region as a mean to promote and cultivate a sense of ASEAN identity within the people of ASEAN. This recommendation is proposed as ASEAN member countries will start to become a community in 2015 under a new identity as an “ASEAN Community”.

Traditional TV stations in the era of new media: the Indonesia case

Introduction

In this essay I will discuss how traditional TV stations in Indonesia have been mediated and disrupted by developments in network media brought about by the internet. In this regard, I will also investigate how other players inthe internet industry have adopted and adapted the material produced by traditional TV stations for their own benefit. This study aims to understand how traditional TV stations in Indonesia grapple with the new players on the internet who re-broadcast the TV stations’ programs through online live streaming.

Indonesia’s major TV stations are still using radio frequency (UHF/VHF), TV cable subscription, and online live-streaming from their websites as their main broadcast mediums. These ‘traditional’ TV stations are RCTI, SCTV, Indosiar, TransTV, Trans7, GlobalTV, MNCTV, ANTV, TVOne, MetroTV, TVRI, Net, Kompas TV, and RTV. Using the broadcast medium, viewers are able to watch TV programs from these TV stations for free. As a result, advertising has become the main source of the TV stations’ revenues. Although, the TV stations have also provided free online streaming, the online platform does not generate revenues.