On January
17, President SBY launched his book entitled, “Selalu Ada Pilihan” (“There is
always a Choice” – as translated by SBY himself).The president has said that he
wrote it as a response to his detractors.
The book might have answered some of the criticism but it also heaved
more, which reflects the failure of SBY’s political communication strategy.
One of the
main criticisms is the time of the launch. The book came out in the midst of
natural hazards across Indonesia. Jakarta and Manado was inundated by a massive
flood, which affected millions of people.
In Karo Regency, North Sumatera, more than 26 thousand people have to
flee from their homes to escape Mount Sinabung eruption.
